Julien Otte – a special storyteller

Storytelling has changed since the Brothers Grimm collected and preserved oral folk tales. Today's generation of storyteller includes retail designers like the Frenchman, Julien Otte. His creativity turns store shelves and shop window into a state-of-the-art experiences for shoppers. He talked with us about his profession, and the move from Paris to Berlin, where his daughter's creative talent inspires his work.